Steve Nollau is the co-founder, President and Chief Executive Officer of Brädo Creative Insight. He and his best friend, Bob Cuneo, created the market research agency to fill a need they saw within the industry in 2002. As of 2017, the company has hit multi-million-dollar status and has nearly fifty employees.
The shopper insight processes represent just a portion of the many services that have allowed Bob Cuneo and Steve Nollau to grow Brädo Creative Insight to its current size.
The Brädo teams understand that shopping decisions happen quickly. Buyers make judgments about what they are going to purchase in fractions of seconds. With insight processes like those used at Brädo, brands can capitalize on the time they have and establish shopper relationships. A couple of the processes used to do this are touched on briefly below:
- Message Maximizer
By exploring shopper objectives and mindsets, Brädo Creative Insight helps brands build insight-based messages that will engage shoppers. Using shopper studies, the Brädo teams craft individual messages that will be most impactful on the path to purchase.
- P2P Voice Check®
Using P2P Voice Check®, Brädo finds opportunities for brand optimization that will maximize the power of its message to the shopper. Brädo teams do this with a proprietary tool known as the Immediate Visceral Impact application.
If you would like to learn more about Steve Nollau or Brädo Creative Insight, head to www.brado.net.