Steve Nollau

Steve Nollau – Brädo Creative Insight Processes

Steve experienced advertising and marketing entrepreneur, is President and Chief Executive Officer of Brädo Creative Insight, a multi-million-dollar company. He co-founded Brädo with his best friend, Bob Cuneo, in 2002. Today, it is one of the best market research companies in the world.

Bob Cuneo, Steve Nollau and the brilliant minds within Brädo have developed several unique processes that achieve creative insight. These engaging, interactive processes are time-tested, customized and optimized for the agency’s valued international clients.

With processes like those touched on below, Brädo sets itself apart from competition and helps inspire its clients:

  • Component Positioning™ is an interactive process that creates meaningful, concise brand concepts using customer feedback. The four basic areas of focus include insight, functional/rational benefit, reasons-to-believe and emotional benefit.
  • Inside-Out™ innovation allows companies to innovate, led by transformative insight. It uses a variety of innovation tools and processes that identify flaws and infuse the consumer in the process.
  • Values Link® was developed with input and expertise from a clinical psychologist. It identifies the link between purchasing behavior and the values of consumers, helping clients understand how to bond with customers.

When Steve Nollau and Bob Cuneo founded Brädo Creative Insight, they wanted to make something different. They succeeded. “It’s really been an incredible run for both the business and our friendship,” Steve said. “We’re having a great time doing what we love.” Learn more about Brädo Creative Insight here:


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