Steve Nollau

Steve Nollau: Shopper Insight

Steve Nollau is the co-founder, President and Chief Executive Officer of Brädo Creative Insight. He and his best friend, Bob Cuneo, created the market research agency to fill a need they saw within the industry in 2002. As of 2017, the company has hit multi-million-dollar status and has nearly fifty employees.

The shopper insight processes represent just a portion of the many services that have allowed Bob Cuneo and Steve Nollau to grow Brädo Creative Insight to its current size.

The Brädo teams understand that shopping decisions happen quickly. Buyers make judgments about what they are going to purchase in fractions of seconds. With insight processes like those used at Brädo, brands can capitalize on the time they have and establish shopper relationships. A couple of the processes used to do this are touched on briefly below:

  • Message Maximizer

By exploring shopper objectives and mindsets, Brädo Creative Insight helps brands build insight-based messages that will engage shoppers. Using shopper studies, the Brädo teams craft individual messages that will be most impactful on the path to purchase.

  • P2P Voice Check®

Using P2P Voice Check®, Brädo finds opportunities for brand optimization that will maximize the power of its message to the shopper. Brädo teams do this with a proprietary tool known as the Immediate Visceral Impact application.

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Steve Nollau

Steve Nollau: The Research Facilities

Steve Nollau and Bob Cuneo co-founded Brädo Creative Insight in 2002. Today, it is a multi-million-dollar market research agency with nearly fifty talented, diverse employees. Brädo is among the best such companies in the world.

At Brädo Creative Insight, Steve Nollau and Bob Cuneo believe that the agency’s role is to inspire. Among the many ways that Brädo inspires clients and employees alike is fun, functional design. The Research Facilities™, for example.

The Brädo team has visited top market research facilities around the world and their in-house research facility reflects this in every detail. Their facility includes:

  • The Insight Lab

Brädo’s Insight Lab was designed to be the best facility experience available, and the results are comfortable, high-tech and amazing. Within The Insight Lab™, clients and employees are greeted with sleek design, modern furnishings, striking artwork.

  • The Digital Lab

Brädo’s Digital Lab is among the world’s premier digital testing facility. The Digital Lab™ features the best technology for optimizing and evaluating digital assets like websites, social media, mobile apps and e-marketing.

  • The Research Lab

Brädo’s Research Lab includes a modular interview room, a contemporary client lounge and a large, comfortable back room. Within The Research Lab™, clients and employees alike enjoy sophisticated comfort with the best technology available.

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Steve Nollau

Steve Nollau, co-founder of Brädo Creative Insight


Steve Nollau is the fellow benefactor of Brädo Creative Insight. He has a differing promoting and publicizing foundation and, in his words, working with Brädo is “the best employment [he’s] ever had.”

Steve Nollau

Steve Nollau: The Power to Transform Brands

Bob Cuneo and Steve Nollau co-founded Brädo Creative Insight in 2002 after working in corporate marketing and advertising for many years. Rather than simply build a company that follows a traditional format, they created a multi-million-dollar agency that transforms brands with true creative insight.

The power of creative insight to transform brands is among the foundational beliefs that helped Steve Nollau and Bob Cuneo build Brädo. This belief steps away from the traditional approach of simply informing the client, and shifts the focus to inspiration.

Brädo’s mission isn’t just to inspire clients. Nollau, Cuneo and the team at Brädo Creative Insight believe that its role is to inspire each other, to solve really challenging marketing problems with passion and very hard work.

With this expansive approach, the company culture at Brädo engages employees, giving them the power to transform brands by seeding inspiration from within, building unwavering integrity and creating a team of individuals that support each other.

Likewise, Brädo inspires clients to do what is right for their brands, make important – sometimes scary – decisions and implement transformative solutions. Clients are encouraged to open their minds to fresh methodologies, think to the future of their companies and do what is necessary to get the best, most impactful creative work from their ad agencies.

When summarizing Brädo Creative Insight, Steve Nollau captured its essence, its secret to success, perfectly by saying: “I get to work with the most talented, passionate and fun loving people I have ever been around, in the coolest office space I’ve ever worked in. And, I can legitimately say that we are one of the best in the world at what we do. It doesn’t get any better.”

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Steve Nollau

Steve Nollau: Friendship and Creative Insight

Steve Nollau President and Chief Strategy Officer of Brädo Creative Insight. He co-founded the company with his best friend, Bob Cuneo, who serves as President and Chief Creative Officer. Together, they have built one of the best market research agencies in the world.

Before Steve Nollau and Bob Cuneo co-founded Brädo Creative Insight, they both worked in the corporate side of advertising, Marketing and research.  The two had long spoken of going into business together. Common knowledge says that going into business can ruin even great friendships; they both feared that it could do just that so they resisted the temptation for many years. In 2002, however, they decided it was time to try.

Instead of destroying their friendship, Brädo Creative Insight has made their friendship even stronger. When speaking of the business and his friendship with Cuneo, Nollau said “It’s really been an incredible run for both the business and our friendship . . . we’re having a great time doing what we love.”

Both Nollau and Cuneo have grown exponentially since co-founding Brädo Creative Insight. They have created a market research agency that inspires rather than informs.  They have resurrected insight from a loosely identified idea that included everything from simple observations to quotes from a focus group, and successfully redefined it to help clients from around the world thrive. And they’ve done it all while remaining best friends.

Today, Brädo Creative Insight isn’t just two guys and a part-time receptionist, as it was in 2002. It’s now a company of almost 50 employees, including Steve Nollau and Bob Cuneo, and every one of them is passionate about what they do and why they do it. This wouldn’t be possible without a company culture that focuses not just on market research, but on creativity, insight, inspiration and most importantly, friendship.